Since I began this journey of pursuing copywriting, I have gone through many phases of personal evaluation. Asking an important question has been fundamental in this process: “why copywriting?” Continue reading
Okay, admittedly, this is an excuse post. Where have I been for the last month and a half? Did I give up on copywriting? Continue reading
As you are all probably aware, I am an avid fan of Bob Bly.
In a recent email newsletter, Bly was discussing the necessity of understanding the fundamentals of copywriting if you want to pursue content marketing. Continue reading
According to Robert (Bob) Bly, novice writers who are trying to break into a lucrative copywriting career need to take inventory of their previous writing experience (or else create some). Continue reading
Technically, though without knowledge, I have been engaged in copywriting since May 20, 1999 – and earning a steady profit online since the first month. Continue reading
Well, I finished the essential portions of Robert Bly’s The Copywriter’s Handbook. It turns out that a large portion of the book is not relevant to my goals in copywriting, at least at this stage in my journey (as I am more interested in freelancing than working for an advertising company). But…the beginning of the book is worth memorizing key points and the rest is great to have for reference sake. See my full comments on the book in my Annotated Reading List page. Continue reading