The End of Copywriting as I Know it

Since I began this journey of pursuing copywriting, I have gone through many phases of personal evaluation. Asking an important question has been fundamental in this process: “why copywriting?” Continue reading

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Secrets to Making $100,000 a Year Freelance Copywriting

Well, I finished the essential portions of Robert Bly’s The Copywriter’s Handbook. It turns out that a large portion of the book is not relevant to my goals in copywriting, at least at this stage in my journey (as I am more interested in freelancing than working for an advertising company). But…the beginning of the book is worth memorizing key points and the rest is great to have for reference sake. See my full comments on the book in my Annotated Reading List page. Continue reading