The End of Copywriting as I Know it

Since I began this journey of pursuing copywriting, I have gone through many phases of personal evaluation. Asking an important question has been fundamental in this process: “why copywriting?” Continue reading


Can You Get an A+ On Bob Bly’s Copywriter’s Motivating Sequence

As you are all probably aware, I am an avid fan of Bob Bly.

In a recent email newsletter, Bly was discussing the necessity of understanding the fundamentals of copywriting if you want to pursue content marketing. Continue reading


Taking Personal Inventory to Create a Copywriting Portfolio: No Experience Necessary

According to Robert (Bob) Bly, novice writers who are trying to break into a lucrative copywriting career need to take inventory of their previous writing experience (or else create some). Continue reading


How I Am Presently (Like Right Now) Financing my Copywriting Education

Technically, though without knowledge, I have been engaged in copywriting since May 20, 1999 – and earning a steady profit online since the first month. Continue reading


Secrets to Making $100,000 a Year Freelance Copywriting

Well, I finished the essential portions of Robert Bly’s The Copywriter’s Handbook. It turns out that a large portion of the book is not relevant to my goals in copywriting, at least at this stage in my journey (as I am more interested in freelancing than working for an advertising company). But…the beginning of the book is worth memorizing key points and the rest is great to have for reference sake. See my full comments on the book in my Annotated Reading List page. Continue reading


Mastering the Craft of Copywriting

One month (and change) later, I am still reading Robert Bly’s The Copywriter’s Handbook. Have I given up? No.

In the introduction to his book, Bly mentions how the Internet has changed (or not changed) copywriting. I will recap (from memory) in my own words. Continue reading