Hi, Mischelle here. For 10 years I have wanted to share the message of healing through applying biblical principles to health and life-style.
I have started and stopped the process too many times. Finally I plunged in with both feet. The trouble was, I could not confidently communicate my message in a succinct way so people could get interested and quickly understand what I was about.
Thankfully Donald Miller came along to help. I’ve never met him personally, but I was introduced to him through Michael Hyatt and Platform University. He is an inspiring speaker and author as well as a well-recognized branding guru.
Recently he sent me an email with a link to a free webinar that boasted I could double my revenue with one sentence. I bit the bait and he reeled me in. Of course he was hoping to sell my on his StoryBrand workshop (which I might be able to do if I can sextuple my income by using his technique).
The first half of the webinar taught me the importance of and the process to create a “one-liner” which clearly, quickly, and succinctly tells people what you do or sell. A one-liner could also be called an elevator pitch or a value proposition.
Presently, I don’t have a product, rather I am trying to find readers who can benefit from the information I share at ReformedHealth.net — though I do hope to create products in the near future. So I don’t see much benefit in a doubled income — but I’d love to double my traffic.
The one-liner (which can be more than one sentence) is split into three parts — so I will split mine up. I followed Donald Miller’s formula. See if you can figure it out by studying my one-liner. If not, the webinar may still be live. There is a link at the bottom.
Here is my one-liner broken into the three parts:
- Many people don’t realize the Bible has solutions to chronic illness and everyday health concerns
- so we created ReformedHealth.net to share the biblical principles of wellness
- so others can better serve Christ and one-another in their callings.
It took me several tries to get it just the way I wanted it.
But I’d love feedback. If you think it is unclear or needs tweaking: let me know in the comments. Or even better — share your one-liner and/or website with me.
If you are building a platform, selling a product or service, or have a message to share with the world — you should create a one-liner too.
Final thoughts: memorize and repeat your one-liner to everyone who asks what you do or sell.
Here is a link to Donald Miller’s webinar. (No, I don’t earn any commission from sharing — just trying to be helpful. and it may no longer be available because it contained time sensitive material.) Or you can go directly to Story Brand — Donald Miller is always giving something away for free. Be warned though — he might reel you in for his workshop.