Can You Get an A+ On Bob Bly’s Copywriter’s Motivating Sequence

As you are all probably aware, I am an avid fan of Bob Bly.

In a recent email newsletter, Bly was discussing the necessity of understanding the fundamentals of copywriting if you want to pursue content marketing. Continue reading


Secrets to Making $100,000 a Year Freelance Copywriting

Well, I finished the essential portions of Robert Bly’s The Copywriter’s Handbook. It turns out that a large portion of the book is not relevant to my goals in copywriting, at least at this stage in my journey (as I am more interested in freelancing than working for an advertising company). But…the beginning of the book is worth memorizing key points and the rest is great to have for reference sake. See my full comments on the book in my Annotated Reading List page. Continue reading