Dramatically Increase Clicks Using These 4 Headline Techniques

These powerful headline techniques, developed by Michael Masterson, and expounded by Robert Bly in The Copywriter’s Handbook, can dramatically increase readership and response rates, and they can be implemented in a matter of minutes. Continue reading


Can You Learn Everything You Need to Know About Copywriting for Under $20.00?

Bob Bly, copywriting Guru, recommended that I begin my copywriting journey not with the $497 AWAI’s Accelerated Program for Six-Figure Copywriting, but rather with his book, “The Copywriter’s Handbook.” To me this was good advice, and an inexpensive way to get my feet wet. The book is available at Amazon for under $20.00 or get it right now for under $10.00 on Kindle. Continue reading